The Video Underground
How does a video store survive in the time of Netflix and on-demand movies on cable?
The Video Underground has done it since October of 2002 by making a home for independent films and the people who love them.
"We give customers a curatorial voice," said owner Evonne Hyla Wetzner. She opened the store "to fill a void for independent film in the city of Boston."
In addition to having more than 15,000 carefully chosen movies to rent or buy, the store hosts a "Backyard Film Series" on Thursday nights during the summer.
If a customer wants to know if The Video Underground has a particular title, visit its well-designed website, which has a continuously updated database. It's instant gratification versus waiting for a movie to show up in the Netflix queue.
Wetzner credits Jamaica Plain itself as a reason for the store's success. "I think people in Jamaica Plain are more focused on shopping locally," she said.
- Fax: 617-522-5925
- Hours: Mon - Fri, 1pm - 11pm; Sat - Sun, 11am - 11pm
- Handicap Accessible: Yes
- Founding Date: Oct 01 2002
- Payments accepted: Cash, Debit Card, MasterCard, Visa
- ATM: No
- Public restrooms: No
- Parking: On-street: free
- New/used: New, Used
- Sell/rent/trade: Rent, Sell