Salon: Whole Foods Makes the Business Day Longer When It Enters Neighborhoods

The online magazine Salon examines the effects of Whole Foods stores opening — and concludes that one effect is the make the neighborhood livelier farther into the evening.

Here in Jamaica Plain, it seems like we've examined the Whole Foods controversy from every angle. Twice.

But I ran across this article in Salon over the weekend that manages to make a point I hadn't yet heard: That Whole Foods stores, when they come into changing neighborhoods like ours, have the effect of "extending the business day."

“What something like a movie theater or a Whole Foods does is it creates an extended-hours district,” says Johnson Reid, the author of a study. “Lots of downtowns close up shop at 6, but there are certain amenities that can make a downtown go from being a 10-hour thing to a 16-hour thing.”

It's part of the Salon article's discussion of the "," which has been much debated here in JP.

Hyde Square's newest business, Caffe Aromi, is open 6 a.m.-6 p.m. for its initial phase, but hopes to expand its hours to 11 p.m.

And the itself has floated a plan to add seating for customers to eat prepared foods on site. The JP Neighborhood Council , but Whole Foods could go directly to the city's Inspectional Services Department, which is not bound by Neighborhood Council recommendations.

Here's a link to the full Salon story, "Whole Foods is Coming? Time to Buy."

Rich P May 07, 2012 at 04:38 PM
Yay! What is Whole Foods waiting for RE: just filing their application with the city for seating, so they 1,000+ residents who want the seating can call their support in directly to the city, and make this happen in a few weeks. Whole Foods is way too nice and gives the stupid neighborhood council too much power. Why I ask? Follow Nike's advice - ' just do it! '


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