Bootstrap Compost Brands Its Van

A JP-originated composting company which once drove around in a sketchy-looking white van, now has a van they can be proud of.

The van is the same, but Bootstrap Compost shared photos of the van with the company’s logo written on the side, and it really does seem to make a difference.

“Say goodbye to the FBI-esque surveillance vehicle and hello to the Superbad Bootmobile, a mechanical force capable of hauling up to 3500 lbs of food scraps at a time!” says a post on the company’s Facebook page. Signarama Cambridge is credited with branding the van.

Bootstrap Compost is a year-round composting service which came from Jamaica Plain but also has a space in Charlestown and services the city of Boston and outlying areas.