COLDWELL BANKER PREVIEWS INTERNATIONAL WEBSITE
JAMAICA PLAIN, MA. (October 8, 2012) – The Coldwell Banker Residential Brokerage office in Jamaica
Plain is pleased to announce that Coldwell Banker Previews International®,the worldwide luxury home marketing program exclusive to Coldwell Banker affiliates, was honored with the Web Award for the “Outstanding Website” achievement of excellence in design and functionality by the Web Marketing Association. The www.coldwellbankerpreviews.com placed in the top rankings for design, ease of use, copywriting, interactivity, use of technology, innovation and content.
“Luxury home buyers and sellers have specific needs and
expectations and the upgraded website is a sophisticated marketing tool designed to attract luxury homebuyers,” said Pat Villani, president of Coldwell Banker Residential Brokerage in New England. “Our local luxury listings and Previews® property specialists are presented in a modern and exclusive way while preserving and paying respect to the rich heritage of Previews International.”
The Previews website showcases the legacy which dates
back to the 1930’s when founder Henderson Talbot used motion pictures to “preview” his affluent listings to potential clients. Along with a focus on video, new features on the site include classic theme of black and white images that “light up” when a visitor scrolls over them to reveal vibrant colorful photos.
With a featured portfolio of exclusive luxury properties,
complete with luxury-focused keyword function for lifestyle searches, the
creative presentation offers vivid photography and a robust currency convertor,
with each page available in multiple languages. The newly redesigned website
also highlights the profiles of each luxury real estate specialist, outlining
their expertise in a striking and beautiful way with personal videos.
“Coldwell Banker Previews International is known
worldwide as a leader in the luxury real estate market,” said Paul Melanson, office manager of the Coldwell Banker Residential Brokerage office in Jamaica Plain. “The site showcases some of the most spectacular properties around the world and here in New England. Additionally, the site features our local Previews luxury specialists through words, photos and video.”
Coldwell Banker Previews previously won the 2005 WebAward for Best Real Estate Website.
The annual Web Marketing Association’s WebAward
Competition helps to set a high standard of excellence for website marketing and development of the best websites. Now in its 16th year, the WebAwards has remained dedicated to recognizing the best websites across 96
industries through this premier worldwide award program.
The Coldwell Banker Previews International®
program has been marketing luxury homes since 1933. This luxury home marketing program has been exclusive to Coldwell Banker affiliates since 1980. The exclusive group of certified Previews® Property Specialists make up eight percent of the approximately 83,000 Coldwell Banker sales associates worldwide. Coldwell Banker Previews International participated in more than 13,500 transaction sides of homes priced at $1 million or more in 2011. On average, Previews handles $70 million in luxury homes sales every day. The website www.coldwellbankerpreviews.com features more than 17,000 luxury properties from around the globe.
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